Seventh Generation Laundry Products: Review & Give Away

As a mom, you already do so much to protect your family- buckling seatbelts, cooking healthy meals and requiring bike helmets. But did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners?

From Seventh Generation:

According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.


When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.

So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they´re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment. We invite you to take part in this Spark and conduct your own experiment to see the difference between your current laundry detergent and Seventh Generation laundry detergent.

When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won´t see the same glow on your clothing.

Here is a vlog of my Laundry Experiment Results:

Go here for more information on Seventh Generation Laundry products & go here to sign-up for the Seventh Generation newsletter.

Go here to print a $1 coupon for one Seventh Generation liquid laundry product.

Would you like to win a Seventh Generation Laundry Product Prize Pack like the one pictured above?

Here is how to enter to win:

(All entries must be received by midnight CST, Saturday 11/27/10)

1.  Leave a comment and tell us if you have ever tried or want to try Seventh Generation Laundry products.

2.  Subscribe to this blog as a follower, by e-mail or through a reader and leave a separate comment. It counts if you already subscribe or follow.

3.  Post about this give away on your blog and leave a comment with a link to your post. Your blog must be family friendly.

4.  Add my button to your blog and leave a comment with a link to your blog.

This give away is open to US residents only. All entries will be verified and a valid e-mail address and/or contact information must be provided. All entries without valid contact information are considered invalid and will be deleted. Entries with inappropriate content and/or advertisements will also be deleted. All entries must be received by midnight CST Saturday, November 27, 2010. One winner will be randomly selected and notified by e-mail. The winner will have 72 hours to respond to the notification e-mail or another winner will be selected.





Disclosure:  I received a Seventh Generation Laundry Product Prize Pack from Seventh Generation through MyBlogSpark.  I also received a black light and 2 t-shirts to conduct the experiment pictured above.  The opinion in this post and the experiment results are my own and were not influenced in any way.  I did not receive any monetary compensation for this post.